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Modern Practice
Digest for Week of February 7th, 2017

Lawyer Marketing and Practice Tips

Practice Tips:
Tools of the Trade:
Lawyer Marketing:

Practice Tips


Intentionally Terrible Attorney Advertising Is Definitely Now a Thing

February 7, 2017
Now that the Super Bowl commercials are over, it's time to sit back and enjoy something almost as funny at one-tenth the production quality -- bad lawyer commercials! Lawyer advertising is serious enough that the Professional Rules of Conduct...
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More Companies Are Turning to Alternative Legal Service Providers, Study Shows

February 6, 2017
Consider the traditional law firm service model officially disrupted. According to a new study, a sizable majority of companies are now using some sort of "alternative legal service provider," moving away from the classic model where a firm guides...
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5 Tips for Building Your Attorney Referral Network

February 3, 2017
Referrals can be an important source of business for your law firm, as other lawyers recommend your firm for clients they cannot take or cases they won't handle. John can't take a personal injury case because he has no...
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Tips to Starting a Family Law Practice

February 3, 2017
So you actually want to start a family law practice? And you did not come to this decision because a friend or family member asked you to help with a divorce? You actually want to spend your life in...
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From Solo Practice to Small Firm and Back Again, Successfully

February 2, 2017
If you're a solo practitioner, you might envy your colleagues who work with, well, colleagues. After all, working in a firm can mean more resources, more support staff, a larger reputation. But not everyone finds firm life fulfilling. Take...
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Resources for Lawyers Offering Pro Bono Services During the Immigration Ban

February 1, 2017
When President Trump issued his executive order barring visitors, immigrants, and refugees from seven majority-Muslim countries, hundreds of lawyers rushed to major airports, where they set up camp and begin filing lawsuits and habeas petitions on behalf of those...
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Court OK's Class Action Over PACER Fees

February 1, 2017
Maybe sometime in e-history, a government worker thought the cost to access a court document electronically should be roughly the same as the cost to print a page. At least for Public Access to Court Electronic Records: PACER charged...
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Lawyer Swept up in Protest Sues for Inauguration Arrests

January 31, 2017
Benjamin Christopher Carraway planned on spending a night while in Washington to attend Donald Trump's inauguration, but he didn't plan on spending the night in the local jail. Carraway was arrested on Inauguration Day with about 230 other people...
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Tools of the Trade


What Should Small Firms Know About AI?
February 3, 2017
What should solo practitioners and small firms know about AI? He was only the highest-scoring point guard in the history of the NBA, that's what! He stood toe-to-toe with Michael Jordan, the greatest basketball player of all time, crossed...
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Flush With Donations, ACLU Teams up With Y Combinator
February 2, 2017
'We'll see you in court' the American Civil Liberties Union declared shortly after Trump's election in November. Then, with last Friday's executive order halting the resettlement of refugees and banning immigrants from seven majority-Muslim nations, the battle really began....
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With Class Certification, PACER Lawsuit Continues Apace
February 1, 2017
A class action lawsuit against PACER, the online Public Access to Court Electronic Records service that everyone loves to hate, overcame an important hurdle last week. The suit accuses PACER of charging too much for records and, on Tuesday,...
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Dispel Cybersecurity Myths at the Law Firm
January 30, 2017
In Greek mythology, Phobos was the bloody god of fear in war. Worshipers built him a temple of skulls. His name brought panic and flight. Thousands of years later, Phobos spawned the word "phobias." It means an irrational fear...
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Lawyer Marketing


Good Data Is Like Good Nutrition to Law Firms
February 3, 2017

Just like your body needs good nutrition, your marketing needs to be fueled with good data. But your definition of "good" data may depend on your specific goals and what works for a distance runner isn’t the same as what works for a decathlete.

The post Good Data Is Like Good Nutrition to Law Firms appeared first on Lawyer Marketing.

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Flex Your Legal Muscle By Blogging With Discipline
February 1, 2017

Weightlifting is one of the most intimidating workouts for average folks. Likewise, sitting down to write a blog post can leave many lawyers wondering where to even begin.

The post Flex Your Legal Muscle By Blogging With Discipline appeared first on Lawyer Marketing.

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This Winter, Warm Up to Paid Social Promotion
January 27, 2017

Three things for attorneys to remember when contemplating paid social promotion as part of their law firm’s marketing plan.

The post This Winter, Warm Up to Paid Social Promotion appeared first on Lawyer Marketing.

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