NEW & NOTEWORTHY:
THROW PAGE VIEWS OUT THE WINDOW?
(LawyerMarketing.com) - Another step in the quality vs. quantity debate, Nielsen, a leading on-line measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites. Read more...
TEN WAYS TO MAXIMIZE YOUR SEARCH ENGINE RANKING
(FindLaw's Law Firm Business Center) - The art of ensuring that your Web site shows up high in the rankings of search engines is known as "search engine optimization," or "SEO" for short. SEO is a constantly evolving battle between search engines and Web sites. Here are ten tips to improve your web site's SEO. Read more...
HOW DO POTENTIAL CLIENTS THINK? TEN THINGS TO CONSIDER
(FindLaw's Law Firm Business Center) - A potential client walks in your front door, or sends you an email from your Web site. How did that client find you? How did that client choose your firm from dozens of other competitors that could offer him similar services? Whether you are designing a Web site, developing a brochure, or even considering the layout of your lobby, everything you do affects the way a potential client thinks of your firm. Read more...
HOW CONSUMERS MEET THEIR LEGAL NEEDS ONLINE
(LawyerMarketing.com) - In an increasingly complex society, it is only natural that consumer legal needs are also on the rise. In order to understand how consumers behave, FindLaw conducted a study of around 2,000 people to investigate the actions consumers initiated in response to their legal needs. Read more...
MARKETING "SECURITY": TEN WAYS TO PROTECT YOUR MARKETING INTELLECTUAL PROPERTY
(FindLaw's Law Firm Business Center) - This column lists ten situations where your marketing department should avoid spreading the word. Read more...